The only sure way to increase website traffic is through search engine optimization (SEO)
Optimizing a website is a constant task that is always changing. As the search engines Google, Yahoo and Bing constantly change the way they view website. He search engines are looking for content and revelency to the search term that has been entered into the search box. They also look at the authority of your site, the authority is determined by how many quality websites are linked to yours. A link is created when another website directs their visitors to your website to read an article or as a recommendation for a product or service that you have. The search engines think that you have a relevant or authoritative website because others are linked to you. Google made 6 changes in the way they determine which websites they show in their search results in the last half of 2013 alone.
A good SEO company can help you keep up with the changes because they are constantly monitoring and making the need adjustments to your website. Just like you know the in and outs of your business they know about the constant changes in the online world. We all know how fast the internet is growing and with that come fast waves that can knock your site from being at the top to being buried somewhere deep in the search results. The difference between being on the first page of the search results and being on the second page are quite significant. The amount of free traffic that can be gained by being at the top will make a significant impact on your profitability.
The cost of a good SEO firm will be just a fraction of what you would pay to have your website listed in the paid advertisement sections of Google, Yahoo or Bing. Studies have shown that as much as 92.5% of all clicks go to the non paid (organic or natural) listings on the of the search results, with as high as 48% of the clicks going to the top listing on the first page. So even if you are paying the most and getting the top position is in the paid section you would only be receiving a portion of the 7.5% of the remaining traffic.
The majority of the work is done getting your website to the top, once it’s there it’s just a matter of maintaining it and keeping up with the adjustments. A website in the first organic listing is a real asset to a business as it will continue to produce. There is no substitute for a high quality SEO expert. The time saved can be enormous.